An Email Leads Best Practices For Success In 2008
How is your email marketing campaign going in today’s market? If you are utilizing Email Leads for building your MLM business, you probably have reached the conclusion that times have changed dramatically over the last few years. It’s just as easy to pay $15 per month for an autoresponder subscription, import 5,000 leads over the course of a month, and get yourself 30-50 qualified prospects.
It’s time to leave behind the old glory days. In fact, in the early days, I could import about 500 leads a month and recruit 6 - 8 individuals each and every month into my business. It was like a walk in the park.
These days, however, you can upload 100,000 leads per day, and that worn out and tired autoresponder you’re using has such a poor delivery rate, emails are getting blocked, filtered, and some you just don’t know what happened and all you can show for it is If you have ever read the book “Who Moved My Cheese,” you can either find the solution, sit and be frustrated while you keep doing the same thing, or throw up your hands and give up.
This is about finding the solution for a change.
So what is working for folks today. If you are going to have the results you need when doing email marketing, you must get your own email hosting company, learn to manage it (or find someone who will), send prospects to a landing page (or squeeze page), and have them join your own list, which you can then personally email. Here are the basic components.
The Autoresponder - Your own email server. I’m not really talking about $500-$1000 per month like some people are paying, but you are going to have to forget the days of a cheap autoresponder. It’s probably time you committed yourself to becoming a little bit technical, or pay someone to do so for you.
The Leads - It’s time for Coregistraion Leads You are going to have to get more leads, and you will need to pay to have your records scrubbed. Get yourself as many leads as you can afford (depending on the capacity of your server), and find a service to get them scrubbed. You will pay about $225 to get them scrubbed. Without getting them scrubbed, you will get some nasty complaints, occasionally some abusive emails, spam bait, etc. Be responsible with your leads.
The Landing Page - You really should create your own landing page (or squeeze page), or outsource the creation of this page to a place like elance.com. It shouldn’t cost more than $100, maybe half that, and it’s a one-time expense. Don’t send them to your company landing page because you won’t have control over the list, and it always looks unique and better when you can send someone to YOUR website - much more professional.
Build Your Own List - This is the second step in the process - using a high quality lead capture autoresponder, called a closed loop autoresponder. The best in the business is Aweber. This is a monthly subscription of about $19. You will build your own list. Why? Well, we already alluded to this, but the top marketers today are top because they have their own list, and, consider this if something should ever happen to the company you are working with, and they close down, you don’t lose everything because you own the list.
Here is the conclusion of the matter - you are building your own list, building a strong bond or relationship with that list, and presenting to them about your business. Here’s the neat part, you are generating your own leads, which is probably THE BEST way to build a solid Home Business.
Filed under: Email Marketing
