What is Guerilla Marketing?
Posted on May 1st, 2007 by shane
If you’ve never heard of guerilla marketing, the term
might sound a little extreme. Perhaps it brings to
mind images of camouflage-clad rebels forcing
unsuspecting consumers to buy products at gunpoint, or
small bands of rogue salespeople wandering Corporate
America and chanting about liberation.
Fortunately, guerilla marketing is not as threatening
as it sounds. In fact, when used properly, this tactic
is one […]
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